Rent Responsibly: A Tip For Producers

It is the producer’s decision to sign off on all rental spending. So, it is their responsibility to have an understanding of gear and how it works. Without that knowledge, producers will waste money on gear they DO NOT need or not renting what they DO need....

Shoot for the Project not your Reel

For my first blog post, I want to talk about something that I believe to be really important for Cinematographers who are just starting out.   Shoot for the project and not your reel.   Now that may seem like a strange thing to say, and an even stranger...